Summer’s big hit? We’ve found it. Share our obsession with the gorgeous Lush Palms round beach towel by new brand St Hamilton & Co…

For too long we have suffered the tyranny of the rectangular towel. Sharp angles, mean corners, completely curve-free. Friends, now is the time to cast off the shackles of traditional towel-dom and embrace the ‘roundie’.



Generously sized at 1.5m across, there’s plenty of space on this pure cotton oasis for beach gear, an extra sun bather, or even a picnic. The lush, palm-filled design evokes tropical holiday dreams, and luxe details including a soft velour finish and generous twisted fringe complete the picture.

St Hamilton & Co founder Alexandra grew up at the beach, and still spends all her spare time in the sun, selflessly testing her products. We don’t usually encourage designers to cut corners, but in this case it really works. Yes, you’ll stand out at the beach with this scene-stealing design - but in a good way.



It’s the perfect Christmas gift, just in time for a long summer of beach days and barbecues. Treat yourself or a favourite beach buddy to a Lush Palms towel now, and we’ll ship it to you for free. That’s what we call ahead of the curve.