Looking for somewhere to take your new Florence Broadhurst luggage? We've just the thing - the brand new Ham Yard Hotel in London.



Described as an 'urban village in the heart of London', the Ham Yard Hotel is the eighth property for Firmdale Hotels, and perhaps their most ambitious so far.



More than just a hotel, owners Tim and Kit Kemp have created a mini-village behind Piccadilly Circus, complete with theatre, bowling alley, restaurant, bar, and a selection of specialist shops including the first outpost of iconic Australian retailer Dinosaur Designs.



The Australian connection continues with rooms featuring framed fabric by UK-based Australian textile designer and artist Shilo Engelbrecht and Sharyn Storrier Lyneham's EDIT fabrics featuring in suites.



Kit Kemp decorates each hotel herself in her distinctive 'modern British' style featuring beautiful fabrics, layers of colour, pattern and texture and surprising details, including driftwood crocodiles on the wall of one of the bars.



Public spaces include an elegant library, decorated with Kit Kemp's Ozone fabric on walls and Suzani fabric as curtains. 



Being in London, the site has history - the hotel is named after a pub called The Ham which was on the site in the 1700s. Later on it was a jazz club before being bombed in WW2. To create new history, Tim and Kit commissioned a contemporary bronze sculpture by British artist Tony Cragg and surrounded it with oak trees, all of which they hope will outlast the hotel.



Find out more and book at Firmdale Hotels or follow them on Facebook or on Instagram @firmdale_hotels.