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How to nail the coastal grandma look

If you like your colour palette neutral, materials natural, and you thrill at the sight of a chunky throw blanket paired with a crisp glass of wine, you might just be a coastal grandma. The viral TikTok trend is making waves around the world—and no, you don’t actually need to be a grandma to be a 'coastal grandma.'


What is a coastal grandma?

With her affinity for cashmere turtleneck sweaters and linen bucket hats, Diane Keaton’s character in the Nancy Meyers film Something’s Gotta Give has been hailed the ultimate coastal grandma. Though, as Lex Nicoleta, who coined the term, notes, coastal grandma is more than a look; it's a lifestyle. “If you love Nancy Meyers movies, coastal vibes, recipes and cooking, Ina Garten, cosy interiors, and more, there is a good chance you might be a coastal grandmother,” she explains in a TikTok video with over 2.3 million views.


What is a coastal grandma style?

The coastal grandma interior aesthetic taps into classic Hamptons style but injects an extra dose of cosiness into the home. A soft, neutral palette and blue accents are key to the coastal grandma look, but the nautical notes and literal coastal references heroed in Hamptons homes have been replaced by knitted throws and slipcover sofas, generous floor rugs, natural rattan weaves and snuggly cushions. Coastal grandma-inspired homes also feature an inviting mix of old and new decor, including personal treasures collected over the years. Think of it as the perfect balance of pared-back luxury and homely warmth.


Shop the coastal grandma look

We’ve rounded up the pieces to shop to nail the coastal grandma look.

Cable Knitted Cotton Throw

Beautiful and cosy for snuggling on the couch.


Timeless 227ml White Wine Glasses (Set of 6)

Bring a vintage vibe to your afternoon glass of vino.

42cm Denisha Porcelain Ginger Jar

The perfect decorative addition to the mantlepiece.

Cumulus Cotton Slipcover Armchair

You could sink into this deep-seated style for hours.


Light Brown 4 Person Deluxe Picnic Basket Set

Everything you need for a picnic by the beach.

Hampshire Gold Tea Cup and Saucer Set (Set of 4)

Fine china for teatime with the girls.

Salvator Rattan Wine Buffet Cabinet

Storage for a generous bar set up, with a handy surface to display treasures.


Dipped Seagrass Basket

A storage solution you'll want to show off. 

23cm Potted Faux Hydrangea Plant

If coastal grandmas had a floral emblem, it would be the hydrangea.

Luca Stonewash European Linen Cushion

A stonewash surface tones down the stripe on these plump cushions.


Fleming Rattan Club Chair

An occasion chair for the living room, bedroom or balcony.

Adults Plush Bathrobe

Luxuriously soft for lounging around the house.

Sage 5.5L Cast Iron Dutch Oven

Whip up a culinary masterpiece, then serve it in this stylish sage green cookware.


Agila Water Hyacinth Coffee Table

Perfect for adding relaxed texture to a neutral colour scheme.

120cm Potted Faux Fiddle Leaf Fig Tree

For coastal grandmas, the fiddle leaf fig is always on-trend.

Scout 48cm Woven Rattan Pendant Light

Rattan pendants fit the beachy brief.


Natural Fringed Linen Napkins (Set of 4)

Indulging in pure linen pieces is a coastal grandma rite of passage.

24 Piece Matte Gold Polish Stainless Steel Cutlery Set

This gilded cutlery set subtly signals a sense of luxury.

Bleached Makassar Paulownia Wood Bowl

Your bowl of lemons never looked so good.

Check out our entire coastal grandma edit to shop these pieces and more.
Natalie Mell 11 May, 2022

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